B2B Marketers Need To Get Real About Social Media and Customer Engagement
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective […]
