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B2B Marketers Need To Get Real About Social Media and Customer Engagement

B2B Marketers Need To Get Real About Social Media and Customer Engagement

By Louis Columbus on January 21, 2013

B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media.  It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective […]

Posted in Business, Featured Posts | Tagged Caterpillar, CMO, Facebook, linkedin, Louis Columbus' blog, marketing, mobile, Penton Media, sales, salesforce, salesforce.com, Social Media, Tech, Wall Street Journal, YouTube | 10 Responses

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