Defining Insight
A little over two years ago I wrote a series of blogs introducing Insight-as-a-Service. My idea on how companies can provide insight as a service started by observing my SaaS portfolio companies. In addition to each customer’s operational data used by their SaaS applications, like all SaaS companies, these companies collect and store application usage data. As […]
Campaign Influence: Another Metric You Need
This is the story of technical advance: do something, do it right, and then do it fast. Too often in our world we stop paying attention after the first phase and the history of technical advance is told in a series of do-its. You see this happening in marketing today. It’s a discipline undergoing a […]
Social Business is a Snap
Yep, you read that right. A snap. Simple. Uncomplicated. Two bits and change. a Drachma of work (well, probably the wrong analogy). And you don’t even need to buy, invest, change, or even do something different. You got all it takes, most of what it needs (you may need some software – but i am […]
Rolling out a Supplier Performance Management Program ? Key Process Steps (Part 2)
In this second post in the series on key process steps for supplier performance management (SPM), we?ll turn our attention primarily to monitoring and administering a program once it’s up and running. As a reminder to those who may have missed the fi…
Rolling out a Supplier Performance Management Program — Key Process Steps (Part 1)
The other week, I had the chance to catch up with an old friend and colleague, Paul Martyn, who runs marketing in North America for BravoSolution. According to feedback I’ve heard from several parties who’ve looked at their tool recently, BravoSoluti…
