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P&G - Where Revenue, Savings and Sustainability Go Hand-in-Hand (Part 3)

P&G – Where Revenue, Savings and Sustainability Go Hand-in-Hand (Part 3)

By Jason Busch on November 17, 2009

One area that many individuals tend not to lump in with supply chain sustainability initiatives is supplier diversity. But supplier diversity, which still falls under the same CSR umbrella as other sustainability programs in some companies — at leas…

Posted in Business | Tagged CSR, minority, P&G, Procter & Gamble, supplier diversity, supply chain, Sustainability

Marketing Spend -- The Straight Dope From the Spending Culprits (Part 3)

Marketing Spend — The Straight Dope From the Spending Culprits (Part 3)

By Jason Busch on November 16, 2009

In Parts 1 and 2 of this series, I looked at a number of observations from a recent Advertising Age article examining how the marketing and agency world is looking at procurement’s involvement in marketing spend with equal degrees of fear, cynicism a…

Posted in Business | Tagged advertising, Advertising Age, Advertising and Marketing, CPG, Jason Busch, marketing spend, P&G, Procter & Gamble

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