By Denis Pombriant on April 16, 2014
The overall impression I got was that modern, statistical and analytic marketing is still in its early phase though few people I know need to be convinced about its usefulness and efficacy. You could see evidence for this belief in the products and product introductions, the breakouts, and in the speeches. First the speeches. In […]
Posted in Business | Tagged Hillary Clinton, Marketo, Phil Fernandez
By R "Ray" Wang on April 13, 2014
Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption. In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]
Posted in Business | Tagged 2014, Apps Strategy, CDO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Marketing Officer, Chief Revenue Officer, CIO, Cloud, Cloud Computing, Constellation Research, CRM, customer engagement, Customer Experience, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, marketing, Marketing Automation, Marketing strategy, Marketo, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Phil Fernandez, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user event, user group events, vendor strategy
By Denis Pombriant on April 9, 2014
Day one of the Marketo Marketing Summit 2014 was highlighted by a speech by possible presidential candidate Hillary Clinton who spoke about the intersection of social media and the Internet during her tenure as Secretary of State. Clinton is no technological light weight and gave example after example not only of how the State Department […]
Posted in Business | Tagged Hillary Clinton, Marketo, Phil Fernandez
By Denis Pombriant on February 2, 2011
The long recession and the rise of social CRM were not simply co-incidental. I believe they happened together. That’s not to say that social CRM happened for some cosmic reason, I neither subscribe to the belief that all things happen for a reason nor do I believe I am qualified to hold forth beyond what […]
Posted in Business, Featured Posts | Tagged Anneke Seley, Brainshark, Bruce Cleveland, Cloud9, CRM, Dave Fitzgerald, economics, Marketo, Phil Fernandez, Sales 2.0, Swayne Hill, Thor Johnson