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The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

By Jason M. Lemkin on January 13, 2015

We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR.  A bit, but not as much. The reason is while I […]

Posted in Business, Featured Posts | Tagged dropbox, echosign, Entrepreneurship, Getting to Initial Traction, Google Drive, product, SaaS, SaaStr, startups, viral app, viral coefficient, Viral marketing

Product is Not a Four-Letter Word

Product is Not a Four-Letter Word

By Dave Kellogg on June 10, 2014

“Customers buy 1/4″ holes, not 1/4″ bits.” – Theodore Levitt, Harvard Business School At some point in every marketer’s career they produce a data sheet that looks like this: Our product uses state-of-the-art technology including a MapReduce distributed backend processing engine with predictive analytics including multivariate adaptive regression splines, support vector machine classification, and naive Bayesean machine […]

Posted in Featured Posts, Trends & Concepts | Tagged mapreduce, marketing, positioning, product, solution

Innovation Management

Innovation Management

By Michael Fauscette on October 26, 2011

I titled the post “Innovation Management”, but I intend to focus as much on the activity as on the underlying system. While innovation management is the name we use in our just released Social Business Taxonomy (IDC Doc #230541, currently subscription required, but shortly will be posted here). I’m a little wary of using “management” […]

Posted in Featured Posts, Trends & Concepts | Tagged ideasourcing, ideation, innovation, Innovation management, Knowledge Management, Management, open innovation, portfolio, process, product, project management, service | 1 Response

Social Software, Feature or Product?

Social Software, Feature or Product?

By Michael Fauscette on October 22, 2011

We have this debate running about social software and whether it’s, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-a-lone products. The evolution of new applications can…

Posted in Featured Posts, Technology / Software | Tagged CRM, feature, product, SCRM, socbiz, Social, social business, Technology / Software | 2 Responses

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