The Low Viral Coefficient of SaaS, And Why That’s Just Fine
We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR. A bit, but not as much. The reason is while I […]
Product is Not a Four-Letter Word
“Customers buy 1/4″ holes, not 1/4″ bits.” – Theodore Levitt, Harvard Business School At some point in every marketer’s career they produce a data sheet that looks like this: Our product uses state-of-the-art technology including a MapReduce distributed backend processing engine with predictive analytics including multivariate adaptive regression splines, support vector machine classification, and naive Bayesean machine […]
Innovation Management
I titled the post “Innovation Management”, but I intend to focus as much on the activity as on the underlying system. While innovation management is the name we use in our just released Social Business Taxonomy (IDC Doc #230541, currently subscription required, but shortly will be posted here). I’m a little wary of using “management” […]
Social Software, Feature or Product?
We have this debate running about social software and whether it’s, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-a-lone products. The evolution of new applications can…
