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Public relations

How to write great/awful tech press releases: Satire

How to write great/awful tech press releases: Satire

By Brian Sommer on April 19, 2013

If you’re running a startup and wondering how those PR people do their magic, read on. (If you work for these firms, click away now.) I checked in with my colleagues over at Blithering Media (my sub rosa PR firm). They shared their best/worst practices with me. Here goes: So, suppose you’ve got a new […]

Posted in Featured Posts, Trends & Concepts | Tagged Humor, Press Release, Public relations, Silicon Valley

A Guide to Influence(rs): Chapter 2

A Guide to Influence(rs): Chapter 2

By Paul Greenberg on June 20, 2012

I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form, I know you’ve read it because this says Chapter 2 and who reads Chater 2 before C…

Posted in Business, Featured Posts | Tagged Enterprise Irregulars, Influencer Guide, influencer relations, influencers, Investor relations, Klout, microsoft, netsuite, oracle, PeerIndex, Public relations, sap, Social Media

Cardinal Richelieu, Influencer Extraordinaire

A Guide To Influence(rs) Chapter 1

By Paul Greenberg on May 14, 2012

What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu, the Chief Scientist at Lithium.  He, far better than Klout, PeerIndex and any of the other so-called influence indices, knows how to look at and determine the […]

Posted in Featured Posts, Trends & Concepts | Tagged Enterprise Irregulars, influencers, Klout, lithium, PeerIndex, Public relations, ZDNet | 5 Responses

Three Tactical Analyst/Blogger/Influencer Relations Engagement Tips

Three Tactical Analyst/Blogger/Influencer Relations Engagement Tips

By Jason Busch on October 25, 2011

I used to write from time-to-time on the ways that the provider community can get the attention of the more busy (and senior) bloggers and analysts. Many of these approaches are now old hat (e.g., focus on conversations outside of form…

Posted in Business | Tagged analyst relations, Public relations

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

Research Summary: Introducing The 43 Use Cases For Social Business (Social Enterprise)

By R "Ray" Wang on August 28, 2011

The Social Business (Social Enterprise) Moves Beyond The 18 Use Cases Of Social CRM As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT).  Just 18 months ago, early use cases identified 18 Use Cases for Social CRM (SCRM).  […]

Posted in Business, Featured Posts | Tagged #DF11, #socialenterprise, Apps Strategy, CIO, CMO, Customer Experience, customer experience management, customer service, Customer Support, e20, e2conf, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, HCM, HR, HR Tech, Human Capital Management, Human resources, innovation, marketing, Marketing Automation, Monday's Musings, Monday’s Musings, PLM, product lifecycle, project based solutions, projects, Public relations, R “Ray” Wang;, R "Ray" Wang;, rwang0, sales, sales force automation, service, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies | 1 Response

CRM Idol 2011 launches today!

CRM Idol 2011 launches today!

By Michael Krigsman on April 25, 2011

CRM Idol launches today, giving sixty CRM and Social CRM companies an opportunity to receive valuable exposure in the media, among influencers, and with large potential partners.

Posted in Technology / Software | Tagged CRMIDOL, Public relations

How to Bootstrap Your PR

How to Bootstrap Your PR

By Ross Mayfield on September 21, 2010

Inc. Magazine interviewed me on How to Bootstrap your Public Relations. There are, of course, new opportunities and challenges given how technology is disrupting media: “When you had to go through mass media, there’s really a handful of media outlets…

Posted in Trends & Concepts | Tagged bootstrapping, Entrepreneurship, marketing, media, Public relations | 2 Responses

The Thing About Analysts - And PR/Marketing Folks

The Thing About Analysts – And PR/Marketing Folks

By Paul Greenberg on July 29, 2010

I was reading Ray Wang’s great post on “The 7 Tenets of Building a Star Analyst Firm” and then Vinnie Mirchandani’s  follow up “More Tenets for the Nex Gen Analyst” and it got me to thinking – on a tangent, but on something that might matter to all those PR and marketing people responsible for […]

Posted in Featured Posts, Trends & Concepts | Tagged analysts, marketing, pr, Public relations, Vinnie Mirchandani

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