Quarks

What Every CMO Needs To Know About The Five C’s Of Customer Engagement

By R "Ray" Wang on March 8, 2012

Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. […]

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