Oracle’s Exadata Refresh Ups Ante on Technology and Selling Strategy
The Exadata marketing story is unrelenting, and Oracle backed it with plenty of happy customers for analysts to query at Open World this year. The stories were compelling; I’ll mention a few below. In the analyst pitch, we were shown a couple of dozen logos – good for a still relatively new high-end, long sales […]
EMC Jumps Into ADBMS Appliance Game
The Data Computing Appliance, first deliverable from EMC’s acquisition of Greenplum, was announced last month, only 75 days after the acquisition closed, and it doesn’t lack for ambition. Pat Gelsinger, EMC CEO, pointed to the high level opportunity: unlocking the “hidden value” of enormous and growing data assets every company is increasingly holding, and often […]
EMC Buys Greenplum – Big Data Realignment Continues
EMC’s acquisition of Greenplum, announced today as a cash transaction, reaffirms the obvious: the Big Data tsunami upends conventional wisdom. It has already reshaped the market, spawning the most ferment in the RDBMS (and non-R DBMS via the noSQL players) space in years. When I first posted on Greenplum over a year ago, I said […]
