From Microsoft Monolith to Monopoly to Monocellular – as in Brand
Just two weeks ago when Microsoft’s brand had at least some value, the company launched its renewed efforts into mobile computing, namely Windows Mobile 7. No – wait, I think it’s just Windows Phone 7. Microsoft dropped "Mobile" in more ways than one, though I’m sure the irony is lost…
Microsoft Convergence 2010. Finally Getting Rid of the But….?
A couple of months ago, I was asked by Microsoft to help them (as a consultant) try to work on their Social CRM program. That included looking at products, messaging and doing some thought leadership stuff. I’m in the midst of that now and thus, have been able to get a deep and advanced look […]
