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Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

By R "Ray" Wang on April 1, 2014

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted in Business | Tagged 2014, adobe, Adobe Summit, analytics, Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, Business Transformation, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, community platforms, Constellation Research, CRM, CustExp, customer engagement, Customer Experience, CXO, Design thinking, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, ECommerce, Elastic Path, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, event report, Identity, Intershop, marketing, Marketing Automation, Marketing strategy, mass personalization, Mass Personalization At Scale, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, personalization, personalization at scale, R "Ray" Wang;, real-time, Right time, rwang0, sap, SAP Hybris, Software Insider, Software Vendors, SoftwareInsider, user group event, user strategy, vendor strategy, Vishal Sikka | 3 Responses

Technology and the Effective Marketer (Part 3)

Technology and the Effective Marketer (Part 3)

By Michael Fauscette on April 1, 2013

In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but  there are […]

Posted in Featured Posts, Trends & Concepts | Tagged Big Data, Business, context, CRM, Customer, data, decisions, marketing, real-time, sales, SCRM, smart data, socbiz, techmarketer, transactions

The Big Question In Big Data Is…What’s The Question?

The Big Question In Big Data Is…What’s The Question?

By R "Ray" Wang on June 20, 2012

All The Current Talk Of Big Data Technology Misses The Point The hype around big data has crescendoed to the levels of SOA in the early 2000′s, cloud in the late 2000′s, and social in the past few years.   Unfortunately the hype is creating three main pitfalls: A morass of confused definitions. In fact a […]

Posted in Featured Posts, Trends & Concepts | Tagged analytics, best practices, BI, Big Data, BigData, Business Analytics, business intelligence, business value, business value framework, BVF, Constellation Research, Data deluge, data governance, data import, data integration, data quality, data reduction, data retention, data retrieval, data stewardship, data visualization, Data warehouse, Database, Decision Services, R "Ray" Wang;, real-time, Right time, rwang0, Software Insider, SoftwareInsider, Tags Comments Date Analytics Title Author Categories Tags Comments Date Analytics Tuesday’s Tip: The Big Question In Big Data Is…What’s The Question? Edit | Quick Edit | Trash | View R "Ray" | 1 Response

Shrinking Balls

Shrinking Balls

By John Taschek on February 10, 2011

In my last post, I wrote about the sentiment analysis of the Super Bowl and how brands are impacted by the real-time stream. That stream stimulates a Mean Girls phenomenon that causes people to be more passionate and start to bully as they become more popular. I know some analysts…

Posted in Business, Featured Posts, Trends & Concepts | Tagged @jtaschek, analysts, bullying, chatter, Cloud Computing, cloudblog, Constellation, excel, Facebook, google, iPad/Apple, mean girls, microsoft, mobile, NetBase Solutions, platform, Ray Wang, real-time, salesforce.com, sentiment analysis, Shakespeare, Super Bowl, taschek, Twitter, Weblogs

The Real-Time Brand

The Real-Time Brand

By John Taschek on February 7, 2011

As I write this, it is kickoff time for the Super Bowl, an event that galvanizes people as much as Bill O’Reilly does on a day to day basis. The Super Bowl is a brand, and while millions watch it, millions refuse to watch it, and hundreds of thousands are forced to watch it because […]

Posted in Featured Posts, Trends & Concepts | Tagged apple, chatter, Cloud Computing, Facebook, green bay packers, MySpace, NetBase, packers, real-time, salesforce.com, scoble, scobleizer, steelers, Super Bowl, taschek

When Real-time is Too Much – Can You Handle the Firehose?

When Real-time is Too Much – Can You Handle the Firehose?

By Zoli Erdos on July 29, 2010

This morning I’ve been testing TweetDeck’s new super-fast version, based on the new Twitter User Streams API. TweetDeck provides fair warning: This is a VERY experimental version of TweetDeck I saw a few small glitches, but nothing major.  Yet I am in trouble, and it’s not because of the product.  It’s me.  My brain… The […]

Posted in Technology / Software | Tagged API, attention stream, firehose, Information overload, Productivity, real-time, river, seesmic, split attention, stream, tweedeck, Twitter, user stream api

Event Report: Sapphire 2010 Brings Customers Back To A Sense Of Normalcy

Event Report: Sapphire 2010 Brings Customers Back To A Sense Of Normalcy

By R "Ray" Wang on May 19, 2010

Co CEO’s Stabilize The Company Both SAP Co-CEO’s Bill McDermott (Orlando) and Jim Hagemann Snabe (Frankfurt) took stage on May 18, 2010, in a simulcasted keynote.  While Bill highlighted SAP’s future vision and commitment to customers, Jim focused on communicating the SAP product strategy to match the corporate vision.  Customers, partners, and influencers sought an […]

Posted in Business, Featured Posts | Tagged bbd, bill mcdermott, Business by Design, Business Objects, ByD, Cisco, Clear Standars, Cloud, ecosystems, EhP, EMC, event report, intel, iPad, Jim Hagemann Snabe, On Demand, On Device, on-premise, oracle, real-time, RIM, SaaS, sap, SAPPHIRE, sapphirenow, sustainable, Sybase, Syclo, unwired, Vishal Sikka, VM Ware

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