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RED

World AIDS Day and Red Laces

World AIDS Day and Red Laces

By Jeff Nolan on December 1, 2009

Today is World AIDS Day and the launch of a new RED initiative by Nike. The product, red shoe laces, is being made available globally in Nike retail outlets and the laces are being worn by Nike athletes and celebrities alike, most prominently U2’s Bono who is featuring the laces in concert events.

Of the 33 […]

Posted in Business | Tagged #laceupsavelives, HIV/AIDS, Nike, RED | 4 Responses

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