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RFID

How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions

How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions

By Louis Columbus on January 2, 2013

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience.  Context-aware advertising platforms and strategies can […]

Posted in Business, Featured Posts | Tagged analytics, byline=Louis Columbus, Cloud Computing, coupons, CRM, customer relationship management, gartner, google, Google Android, Google App Engine, Greystripe, Louis Columbus' blog, Millennial Media, mobile, offers, promotions, Radio Frequency Identification, Retail, Retailing, RFID, software as a service, Strategies & Solutions, Tech | 1 Response

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

By Zoli Erdos on June 21, 2010

Here’s proof that  Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device […]

Posted in Trends & Concepts | Tagged Accenture, ads, advertising, California, California State Legislature, cars, iPad, Legislation, police, Revenue, RFID, smart license plates, techology, transportation, Vehicle registration plate, velcro | 1 Response

RWW Mobile Summit

RWW Mobile Summit

By Jeff Nolan on May 10, 2010

I went to the RWW Mobile Summit last Friday where in the true unconference style the attendees defined the agenda and developed the conference content at the day transpired. While moderate in size, it was evident in the session proposals that the people attending were mobile insiders with intimate knowledge of the challenges and opportunities […]

Posted in Trends & Concepts | Tagged augmented reality, Foursquare, iPhone, iPhone 3G, Justin.TV, mobile, mobile content, mobile data, RFID, RWW, World of Warcraft

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