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The False Choice of Prepaid vs. Monthly Contracts

The False Choice of Prepaid vs. Monthly Contracts

By Jason M. Lemkin on May 2, 2021

In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash.  It’s just such a huge benefit. You get all the cash up-front, and your churn almost by definition goes down. Because the earliest chance the customer has to churn is 12 months hence. So get pre-paid annual deals whenever […]

Posted in Business, Startup Lessons | Tagged Blog Posts, Company Stage, marketing, Resource Type, Role / Function, Topics

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