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Can We Ignore Churn Early On at a SaaS Company?

Can We Ignore Churn Early On at a SaaS Company?

By Bob Warfield on January 10, 2013

Jason Lemkin has my juices flowing again.  He’s published a blog post with the suggestion that you should ignore churn and length of sales cycle as key management metrics when a SaaS company is young.  I’m with him on the Sales Cycle–it’ll be all over the map in the early days.  But on churn?  Nope, […]

Posted in Business, Featured Posts | Tagged Churn rate, echosign, freemium, Jason Lemkin, SaaS, saas business venture, startups, strategy | 8 Responses

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