Average Contract Duration and SaaS Renewals: All Is Not As It Appears
Chatting with some SaaS buddies the other day, we ran into a fun — and fairly subtle — SaaS metrics question the other day. It went something like this: VP of Customer Success: “Our average contract duration (ACD) on renewals was 1.5 years last quarter and –“ VP of Sales: “– Wait a minute, our […]
The Ultimate SaaS Metric: The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)
I’m a big fan of software-as-a-service (SaaS) metrics. I’ve authored very deep posts on SaaS renewals rates and customer acquisition costs. I also routinely point readers to other great posts on the topic, including: David Skok’s excellent posts on SaaS metrics Bessemer’s great articles on cloud computing, the CAC ratio, and more recently 30 Questions every SaaS leaders should […]
