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SaaS Metrics

Average Contract Duration and SaaS Renewals:  All Is Not As It Appears

Average Contract Duration and SaaS Renewals: All Is Not As It Appears

By Dave Kellogg on September 22, 2014

Chatting with some SaaS buddies the other day, we ran into a fun — and fairly subtle — SaaS metrics question the other day.  It went something like this: VP of Customer Success:  “Our average contract duration (ACD) on renewals was 1.5 years last quarter and –“ VP of Sales:  “– Wait a minute, our […]

Posted in Business, Featured Posts | Tagged ACD, Cloud, Metrics, SaaS, SaaS Metrics, software as a service

The Ultimate SaaS Metric:  The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

The Ultimate SaaS Metric: The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

By Dave Kellogg on July 31, 2014

I’m a big fan of software-as-a-service (SaaS) metrics.  I’ve authored very deep posts on SaaS renewals rates and customer acquisition costs.  I also routinely point readers to other great posts on the topic, including: David Skok’s excellent posts on SaaS metrics Bessemer’s great articles on cloud computing, the CAC ratio, and more recently 30 Questions every SaaS leaders should […]

Posted in Business, Featured Posts | Tagged Churn rate, Cloud, Customer acquisition cost, Gross margin, Management, Metrics, SaaS, SaaS Metrics, software as a service | 3 Responses

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