
Salesforce shows the future of enterprise collaboration – but have they got the branding right?
A month ago on Monday 7 December I was sitting in the London version of the CloudForce2 Partner Summit, and then stricken by a virus overnight, I watched Marc Benioff livestreamed for the 2 hours and 15 minutes of his keynote in the general customer session on the following day. It sounds like he did […]

Can Cloud vendors move beyond the terminology debate?
I recently mentioned Richard Messik’s great post castigating Cloud vendors on their jargon overload in the panel discussions at Softworld back in October. Over on AccountingWEB there has been some vigorous debate around the Cloud issues in discussion threads on whether accountants should be talking to their clients about Cloud Computing, the business case for SaaS, or the terminology itself. If you meander through the discussions I draw three conclusions:
There is plenty of confusion about…
Does AccountingWEB get SaaS?
Let me start this post by saying I’m a big fan of AccountingWEB (in the UK, I don’t particularly follow the US edition). For the accountants in business and in practice or anyone interested in the sector it’s one of the key resources to read – they cover everything from tax to technology, but it’s the deployment of technology and innovation within the profession that is my particular interest. The fact that it has blog like capabilities where you can easily comment on articles is great. The A…
Swiss Re – One of the Smart Companies
On Monday In Zurich during SOMESSO’s Web 2.0 University™ based masterclass delivered by Jim Benson, one of the attendees related her company’s adoption of Social Media. I was soaking up the material and offering Jim a little help, as we have just started to represent Hinchcliffe and Web 2.0 University™ in the UK. One of the weaknesses that we currently have in the enterprise 2.0 or “social media in business” space is not …

Will EuroCloud provide some clarity and direction?
In recent weeks there has been plenty of activity around the Cloud Computing bridge with way too much emphasis on jargon and technicalities. The Intellect SaaS Group has started and is just about to publish a white paper to address that issue. BASDA has formed a Cloud SIG. Last week’s Cloud panel at Softworld was […]