Use Triangulation Forecasts For Improved Forecast Accuracy and Better Conversations
Ever been in this meeting? CEO: What’s the forecast? CRO: Same as before, $3,400K. Director 1: How do you feel about it? CRO: Good. Director 2: Where will we really land? CRO: $3,400K. That’s why that’s the forecast. Director 1: But best case, where do we land? CRO: Best case, $3,800K. Director 2: How do […]
Lego, enterprise architecture and the job advert.
Who’s your pick for 2021? pic.twitter.com/j8iHnzPjyR — Ethics in Bricks (@EthicsInBricks) December 12, 2020 https://platform.twitter.com/widgets.js The brilliance of @EthicsInBricks and @econinbricks reminds me that the software industry should give the Lego metaphor a rest, we can’t compete. I won’t be talking here about how APIs are like the dimples on the lego bricks. I have […]
Marketing Targeting: It’s Not Just Where You Fish, It’s What You Put on the Hook
Back in the day I was taught that marketers do three things, memorized via the acronym STP: segment, target, position. Divide the audience into different segments. For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing. For example, choosing small […]
The Analyst Cam: Zoho Workplace
As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series. Zoho launched Workplace last month – it is a suite of 9 applications to…
Workday continues its innovations in Analyst Summits
A decade ago, Workday pioneered with its Technology Day format. I wrote back then “Few vendors have the guts to be open to such a smart and opinionated bunch as Workday was during its Technology Day yesterday. Like a marathon…
How Do Future of Work Companies Perform in a Crisis
Last quarter, we launched the Future of Work Global Index to track and benchmark technology companies focused on the transformation of work. The world has changed in just 3 months. The global Coronavirus pandemic has immediately changed global economies, industries, and the future of work itself. A large portion of the workforce has now forcefully […]
SAP’s Integration Urgency
Talking about the heady days in the late 90s, one of SAP’s best salespeople had reminisced: “It was a truly transformational time for the technology industry. We replaced thousands of departmental and mainframe systems. We put MSA, M&D, and many…
Introducing the Future of Work Global Index
Over the last few years, a lot has been written about “The Future of Work.” Everyone from McKinsey to the World Economic Forum have made predictions regarding skills shortages, the need for training and skills development, and the future of jobs. But what about the technology that is enabling the massive disruption in work. Last quarter, […]
Public Cloud Soaring To $331B By 2022 According To Gartner
Gartner predicts the worldwide public cloud service market will grow from $182.4B in 2018 to $331.2B in 2022, attaining a compound annual growth rate (CAGR) of 12.6%. Spending on Infrastructure-as-a-Service (IaaS) is predicted to increase from $30.5B in 2018 to $38.9B in 2019, growing 27.5% in a year. Platform-as-a-Service (PaaS) spending is predicted to grow […]
2018 Roundup Of Cloud Computing Forecasts And Market Estimates
Cloud computing platforms and applications are proliferating across enterprises today, serving as the IT infrastructure driving new digital businesses. The following roundup of cloud computing forecasts and market estimates reflect a maturing global market for cloud services, with proven scale, speed and security to support new business models. CIOs who are creating compelling business cases […]
