Salesforce Launched Communities Today
(Event note: the traditional Salesforce marketing cycle is to announce a new model/slogan/message at a Dreamforce event, then take the next 1-2 yeas to strengthen the delivery of that message, refining it along the way in Cloudforce or Tour events like this one. This is what happened with the social enterprise, and what is happening […]
What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 […]
Salesforce Social.com, So Not Like Mad Men
Announcements are flying around San Francisco like electrons around a Uranium nucleus. I am here for a few days as a guest of Oracle to receive a comprehensive briefing on the company’s products and directions (more on that soon) and if that was the only thing going on it would be substantial. But today, Salesforce […]
