Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software
In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect. Over time they also have the most success in their careers. This happens because their innate understanding of the customer is the most valuable currency there is to a development team. […]
Microsoft’s Cloud Strategy and Roadmap Evident at Convergence 2013
Kirill Tatarinov’s keynote at Microsoft’s Convergence 2013 marks a subtle, yet very significant shift in how this technology leader is marketing itself to partners and the outside world. They are humanizing their marketing, messaging and products. Gone is the Spock-like precision of presentations packed with roadmaps, mind-numbing metrics and intricate feature analysis. The Nick Brophy […]
