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social analytics

News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

News Analysis: HootSuite Acquires uberVU For Analytics And Enterprise Growth

By R "Ray" Wang on January 23, 2014

HootSuite Prepares For Enterprise Growth On January 22nd, 2014, Hootsuite announced its acquisition of analytics provider uberVU for an undisclosed sum. The Bucharest, Romania and Cambridge, MA based software company brings 42 employees and over 200 customers to HootSuite. Key insights for customers and prospects include: uberVu provides Hootsuite with enterprise class analytics. uberVU’s technology […]

Posted in Business | Tagged acquisitions, analytics, Apps Strategy, Ariad, Business Analytics, Chief Marketing Officer, CMO, Constellation Research, CustExp, customer engagement, Customer Experience, customer service, CXP, Dassault Systems, Data to Decisions, DDB, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, fujitsu, Getty Images, Giant Eagle, hootsuite, Indiegogo, JDRF, L'Occitane, Method, NBC, News Analysis, Phillips, R "Ray" Wang;, rwang0, SC Johnson, socbiz, social analytics, social business, social customer insights, social marketing insights, Social Media, social media monitoring, social technologies, Software Insider, SoftwareInsider, uberVU, user strategy, vendor strategy, Wolverine Worldwide.

Event Report: Microsoft Dynamics Convegence 2013 (#conv13)

Event Report: Microsoft Dynamics Convegence 2013 (#conv13)

By R "Ray" Wang on March 20, 2013

Customer Success, Acquisition, And New Features Drive Day 1 Headlines Almost 12,000 Microsoft faithful converged in New Orleans for the flagship Dynamics event.  Wayne Morris (@WayneMorrisOz), CVP kicked off the event reiterating the theme of “A World Ahead”. Meanwhile, Kirill Tatarinov (@KirillTatarinov), President of Microsoft Business Solutions Division, led the session with a series of […]

Posted in Business | Tagged acquisition, acquisitions, Apps Strategy, Chobani, Cloud, Cloud Computing, Constellation Research, CRM, Customer Experience, customer relationship management, customer relationship management (CRM), enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise software, enterprise strategy, erp, event report, Great Plains, microsoft, Microsoft Azure, Microsoft Business Solutions, Microsoft Dynamics, Microsoft Dynamics AX, Microsoft Dynamics Convergence, MIcrosoft Dynamics CRM, MIcrosoft Dynamics ERP, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL, mobile, mobile enterprise, R "Ray" Wang;, ShockDoctor, social analytics, socialytics, SpaceX, user conference, user event, User Experience, vendor events, vendor strategy, Weight Watchers, WeightWatchers | 1 Response

2013 predictions for enterprise social media

2013 predictions for enterprise social media

By Dion Hinchcliffe on January 18, 2013

What will 2013 hold when it comes to the way businesses employ social media to how they operate? Or perhaps more accurately, to the way they find themselves increasingly surrounded by all things social? As organizations prepare their strategic plans for 2013, it sometimes feels that we’ve been on this treadmill for a good while […]

Posted in Featured Posts, Trends & Concepts | Tagged Harvard Business Review, social analytics, social business, Social Media, Social network, social software

News Analysis: Spigit Buys CrowdCast To Corner Innovation Life Cycle Market

News Analysis: Spigit Buys CrowdCast To Corner Innovation Life Cycle Market

By R "Ray" Wang on October 7, 2012

On September 18, 2012, Pleasanton, CA based Spigit, a social innovation vendor acquired Crowdcast, a San Francisco based social business intelligence pioneer for an undisclosed sum.  Crowdcast Founder/CEO Mat Fogarty and Chief Scientist Leslie Fine will join Spigit’s executive team as part of the acquisition. Crowdcast is backed by Menlo Ventures and Alsop Louie Partners. […]

Posted in Business | Tagged acquisition, acquisitions, collaboration, Constellation Research, crowdcast, crowdsourced R&D, Crowdsourcing, Data to Decisions, Decision Management, Decision Services, disruptive, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, ideate, ideation, mergers, Mergers And Acquisitions, News Analysis, R "Ray" Wang;, rwang0, socbiz, social analytics, social business, Social Business Software, Social Enterprise, social enterprise apps, social intelligence, Software Insider, SoftwareInsider, Spigit

Image credit: New Media Marketing

Analyzing Social Analytics

By Evangelos Simoudis on October 3, 2012

Social (media, technologies, applications) continues to penetrate the corporate world.  To date the penetration has primarily been driven by the demand to take advantage of Facebook’s massive reach and enable companies to get closer to their customers.  More recently, companies started taking similar advantage of Twitter, LinkedIn and Google+.  The quick adoption of social by […]

Posted in Featured Posts, Trends & Concepts | Tagged Buddy Media, CMO, Facebook, google, Insight as a Service, linkedin, SaaS, social analytics, Twitter, YouTube | 3 Responses

Trends: The Battle For CMO Mind Share

Trends: The Battle For CMO Mind Share

By R "Ray" Wang on August 2, 2012

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

By R "Ray" Wang on May 21, 2012

Social Media Moves From Ubiquitous Usage To Relevant Rationalization Have we hit a social media plateau?  In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.  In […]

Posted in Trends & Concepts | Tagged adoption, Apps Strategy, business drivers, business impact, business strategy, business technology, business value, Chief information officer, Chief Marketing Officer, Chief People Officer, CHRO, CIO, CMO, customer engagement, Customer Experience, customer experience management, customer relationship management, disruptive, Disruptive Tech Life Cycle, disruptive technologies, Disruptive technology, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, Facebook, google, GooglePlus, Linked In, linkedin, Monday's Musings, R "Ray" Wang;, rwang0, socbiz, social analytics, social business, Social Business Software, social business strategist, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, Software Insider, SoftwareInsider

Why Are Innovative CIO’s Betting Less On Cloud And Virtualization?

Why Are Innovative CIO’s Betting Less On Cloud And Virtualization?

By R "Ray" Wang on May 8, 2012

Innovative CIO’s Betting On Disruptive Technologies That Impact Enterprise Business Value In the Four Personas of the Next Gen CIO published March 3, 2012, four personas of the CIO were identified: Chief Infrastructure Officer, Chief Integration Officer, Chief Intelligence Officer, and Chief Innovation Officer (see Figure 1).  This research of 79 progressive CIO’s identified the […]

Posted in Business | Tagged 2012, analytics, Apps Strategy, Big Data, BigData, Business Analytics, business intelligence, business technology, business value, Chief information officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, Cloud options, Cloud Wars, collaboration, collaboration software, Constellation Research, Corporate Digital Divide, Data deluge, disruptive, disruptive technologies, Disruptive technology, enterprise, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, innovation, innovation insights, Monday's Musings, next gen cio, next gen CIO's, R "Ray" Wang;, rwang0, social analytics, social business, Social Business Software, Social Enterprise, social technologies, Software Insider, SoftwareInsider, trends | 1 Response

What Every CMO Needs To Know About The Five C’s Of Customer Engagement

What Every CMO Needs To Know About The Five C’s Of Customer Engagement

By R "Ray" Wang on March 8, 2012

Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s.  […]

Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies | 2 Responses

News Analysis: Lithium Technologies Adds $53M in Financing

News Analysis: Lithium Technologies Adds $53M in Financing

By R "Ray" Wang on January 5, 2012

New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing.  The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play […]

Posted in Business | Tagged #socialenterprise, Apps Strategy, Benchmark Capital, CIO, CMO, Constellation Research, Constellation Research Inc., Customer Experience, customer experience management, customer service, Customer Support, DAG ventures, e20, e2conf, Emergence Capital, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, Greenspring Associates, innovation, lithium, Lithium Technologies, marketing, Marketing Automation, New Enterprise Associates, Peter Sonsini, R “Ray” Wang;, R "Ray" Wang;, rwang0, sales, sales force automation, service, Shasta Ventures, socbiz, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialbusiness, Tenava Capital

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