Attributes of a Socially Optimized Business
Once again, I had the great pleasure to work with my colleagues on an XPLANATiON with our Social Business Council members. We interviewed a core group of our members to identify the attributes that comprise the whole of the socially optimized business. I think you will agree, the results are fabulous. Where are you on […]
The Sabermetrics of Social: A Weapon of Mass Disruption
Jonah Hill is not a sexy guy. He was perfectly cast, however, juxtaposed against Brad Pitt in this year’s academy award contender, Moneyball. If you’ve not read the book or seen the film, the plot premise centers on the true story of how an under-financed ball team, The Oakland As, leveraged the black art of […]
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Recently I’ve been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today’s vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
