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social marketing

Salesforce & the Social Marketing Cloud: Round 1 Goes to...

Salesforce & the Social Marketing Cloud: Round 1 Goes to…

By Paul Greenberg on December 3, 2011

Don’t get me wrong. I love Radian6. I truly do. Now that it it is an extended platform with its incorporation of the superbly conceived and executed “Insights” addition (kudos to Ryan Strynatka), it is easily the social media platform to beat (not the community platform). There is no better and, to my mind, this […]

Posted in Featured Posts, Technology / Software | Tagged crowd factory, Enterprise Irregulars, Facebook, OpenAmplify, Radian6, salesforce.com, social marketing, social marketing cloud | 1 Response

Social Business Solution Vendors

Social Business Solution Vendors

By Michael Fauscette on May 2, 2011

I keep a list of all of the social software vendors I talk to and as I was updating it this morning I realized that it might prove useful to provide it here. Now it’s certainly not ranked in any…

Posted in Featured Posts, Technology / Software | Tagged Social CRM, social marketing, social software | 5 Responses

Engaging Customers on Facebook

Engaging Customers on Facebook

By Michael Fauscette on March 21, 2011

In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I’ve pulled together a list and thought it might be useful…

Posted in Business, Featured Posts | Tagged best practices, engagement, Facebook, SCRM, social customer, social marketing, Twitter

Video: Influencers to Brand Advocates

Video: Influencers to Brand Advocates

By Michael Fauscette on March 20, 2011

This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global Communications at SAP…

Posted in Trends & Concepts | Tagged advocates, best practices, brand, BrightTalk, influence, social business, social marketing, Social Media

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