By Steve Mann on May 1, 2013
10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think. The book lays some foundational notions for those of us that wish to pursue Neuro– and content- marketing. Among them include: Most of the thoughts that influence a consumer’s […]
By Dion Hinchcliffe on April 16, 2010
One of the watchwords of the 21st century, at least for the first decade, has been innovation. In a world that’s clearly changing all around us at an ever increasing rate, actively pursuing new innovation has usually seemed like the best way for companies to ward off any accumulated failures to adapt to new realities.
Posted in Featured Posts, Trends & Concepts | Tagged Blog Post, collaboration, disruption, Economic model, economics, Efficient-market hypothesis, innovation, Networked Economy, social business, Social Sciences | 2 Responses