• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

Software Marketing

SMART Selling in the SaaS world

By Brian Sommer on October 9, 2009

What we all could learn from Sonar6
Post #3 from the HR Technology show
SaaS (software as a service) is supposed to cost less. At least that’s what all the vendors tell me. It’s also supposed to be easier to use and easier to implement. I’ve often wondered if these lower cost ideals are really true. Why […]

Posted in Business | Tagged application software, cost of sales, HR, Implementing Technology, marketing, negotiate, negotiations, on-premise, SaaS, SaaS and Beyond, SAS 70, Selling & Marketing Software, software as a service, Software Marketing, Software Vendors, Sonar6

Selling that Technology: Functions, Features & Fools

Selling that Technology: Functions, Features & Fools

By Brian Sommer on October 8, 2009

We got a lot of pitches from technology companies at the recent HR Technology show in Chicago. Each of us asked vendors “What are the top 3 things we should remember about your firm?” and often we were met with blank stares; a litany of functions and features; or, that rarest of all, a polished set of messages any analyst or prospect would love.

Posted in Featured Posts, Trends & Concepts | Tagged Coca-Cola, experiential, Fun With Tech, HR Technology, Humor, marketing, McDonalds, sales, Selling & Marketing Software, Software Marketing, software sales, technology

« Previous

feed mail facebook twitter linkedin

EI Tweets

My Tweets

Popular Posts

  • 2021 Roundup Of AI And Machine Learning Market Forecasts Show Strong Growth
  • Process Engine + Social Media -> Thingamy & ESME
  • A Conversation with Andrew McAfee
  • The Marginal Cost of Software
  • There Are No Stars On A Failed Project!
  • Software: Maintenance Revenue: High Margin or High Risk?
  • Google’s Woes and the Right to Be Pixilated
  • Getting chatbot fatigue? Then upgrade to digital associates...

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos