Product is Not a Four-Letter Word
“Customers buy 1/4″ holes, not 1/4″ bits.” – Theodore Levitt, Harvard Business School At some point in every marketer’s career they produce a data sheet that looks like this: Our product uses state-of-the-art technology including a MapReduce distributed backend processing engine with predictive analytics including multivariate adaptive regression splines, support vector machine classification, and naive Bayesean machine […]
Deltek Update Fall 2013
Last week in Dallas Deltek’s customers and partners gathered for its annual user conference. As usual it was well attended and the audience was very enthusiastic. Deltek’s customers are some of the most loyal and vocal I’ve seen in the enterprise software business. While there were many product announcements with lot’s of new features and […]
