State of Social Business

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

By R "Ray" Wang on January 23, 2011

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact […]

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