Stanford professor and entrepreneur Steve Blank on startups, pivots, and corporate innovation
One of the top entrepreneurial educators in the world offers essential advice to both startups and large companies.
Enterprise software marketing: Sell the value, not the box
Many enterprise software startups view success as a simple equation: build a great product and the world will line up to buy. There are two problems with this logic. First, it assumes that great product always drives great success; and second, this thinking leads to feature-oriented, rather than customer-centric, decisions. The tendency to focus on features […]
