• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

targeting

Marketing Targeting:  It’s Not Just Where You Fish, It’s What You Put on the Hook

Marketing Targeting: It’s Not Just Where You Fish, It’s What You Put on the Hook

By Dave Kellogg on December 2, 2020

Back in the day I was taught that marketers do three things, memorized via the acronym STP:  segment, target, position. Divide the audience into different segments.  For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing.  For example, choosing small […]

Posted in Business, Featured Posts, Startup Lessons | Tagged advertising, demandgen, events, leadgen, marketing, positioning, pr, SaaS, segmentation, startups, STP, targeting

Targeting Consumers with Klout

Targeting Consumers with Klout

By Chris Selland on February 3, 2011

Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball […]

Posted in Business | Tagged influence, influencers, influentials, Klout, marketing, PeerIndex, targeted, targeting, targeting influence | 1 Response

feed mail facebook twitter linkedin

Partner Posts

zoho logo
  • Zoho Sign and eID Easy for eIDAS-compliant digital signatures
  • App Spotlight: VoiceSpin for Zoho
  • ProTips: 4 best times to use texting automation
  • SalesIQ-Haptik integration: AI-powered conversations now made easier
  • Zoho’s Finance apps partner with HSBC: Simplifying Online Business Payments
  • Introducing Auto Top-up, suppression list, and more
  • 6 Ways to improve employee productivity
  • VAT recovery – The why and how
  • Three key aspects of becoming a successful staffing agency
  • App Spotlight: Commercient File SYNC for Zoho CRM
  • 8 questions to ask while evaluating marketing automation software
  • Planned India Datacenter Maintenance on 15th and 22nd May, 2022 from 07:00 AM to 10:00 AM IST
  • Introducing Zoho Campaigns’ exclusive edition for marketing agencies
  • Customer spotlight: FANDELI enables departmental analytics and increases productivity with Zoho Analytics
  • Zoho Campaigns introduces 6 more languages for email marketers

EI Tweets

My Tweets

Popular Posts

  • A Memo regarding Corporate Social Media policies
  • FinancialForce's Spring 2022 Release Defines the Future of FP&A In Services
  • Google’s Woes and the Right to Be Pixilated
  • Teyo Tyree on automation, Puppet, Reductive Labs – IT Management & Cloud Podcast #62
  • Labor Cost Arbitrage and Procurement Outsourcing: Why is This Still a Topic of Discussion?
  • 2021 Roundup Of AI And Machine Learning Market Forecasts Show Strong Growth
  • Beyond The Three V’s of Big Data – Viscosity and Virality
  • Which ERP Systems Are Most Popular With Their Users In 2021?

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos
Sponsored by: