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targeting

Marketing Targeting:  It’s Not Just Where You Fish, It’s What You Put on the Hook

Marketing Targeting: It’s Not Just Where You Fish, It’s What You Put on the Hook

By Dave Kellogg on December 2, 2020

Back in the day I was taught that marketers do three things, memorized via the acronym STP:  segment, target, position. Divide the audience into different segments.  For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing.  For example, choosing small […]

Posted in Business, Featured Posts, Startup Lessons | Tagged advertising, demandgen, events, leadgen, marketing, positioning, pr, SaaS, segmentation, startups, STP, targeting

Targeting Consumers with Klout

Targeting Consumers with Klout

By Chris Selland on February 3, 2011

Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball […]

Posted in Business | Tagged influence, influencers, influentials, Klout, marketing, PeerIndex, targeted, targeting, targeting influence | 1 Response

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