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technology research

White Paper Sponsorship and Labeling

White Paper Sponsorship and Labeling

By Merv Adrian on August 1, 2010

My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. […]

Posted in Trends & Concepts | Tagged analyst relations, Curt Monash, disclosure, oracle, Research Industry, Sponsorship, technology research, White paper | 2 Responses

Decoding BI Market Share Numbers – Play Sudoku With Analysts

Decoding BI Market Share Numbers – Play Sudoku With Analysts

By Merv Adrian on July 21, 2010

In a recent post I discussed Oracle’s market share in BI, based on a press-published chart taken from IDC data – showing Oracle coming in second. As often happens in such discussions, I got quite a few direct emails and twitter messages – some in no uncertain terms – about why the particular metric I […]

Posted in Featured Posts, Trends & Concepts | Tagged analyst relations, analytics, BI, business intelligence, data integration, Data Management, Data Warehousing, Dataquest, enterprise performance management, Explorer, gartner, hyperion, ibm, idc, microsoft, MIcroStrategy, OBIEE, OLAP, oracle, performance management, Research Industry, sap, SAS, technology research, Vendor image and communications | 5 Responses

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