Foursquare: Shiny Object or Mainstream?
Over the weekend, Foursquare scored a major coup via a new partnership with American Eagle: they got their name and logo plastered all over Times Square. The first story I saw on the subject was on Mashable, where blogger Samuel Axon noted, “It seems like just a short time ago that these location services were […]
Friday Rant: Spend Jihadists vs. Non Believers
Earlier this week, I met a number of practitioners deeply involved in spend analysis as the global Zycus Experience Tour kicked off its US leg in New York (I’m speaking at the Chicago event today and Houston and Los Angeles in the coming weeks as well). The event was well attended (50+ people), especially considering […]
