TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the next. From there, it’s on to $10m in ARR. And if you can get to […]
