SAS Bucks the Trade Show Trend
Trade shows have been dying for many years to the point that they have been all but totally supplanted by vendor sponsored conferences. The vendors have become adept at the logistics of hosting large numbers of people for upwards of a week in cities like San Francisco, Orlando, Chicago and Las Vegas to name a […]
Enterprise 2.0: New Tech, Same Old Marketing
Walking the floor at the Enterprise 2.0 conference today I was struck how after all these years the needle hasn’t moved much in terms of how a technology company markets themselves. There’s the obligatory vendor pavilion with the obligatory hard…
