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Hitching Your Boat to Customer Advocacy

Hitching Your Boat to Customer Advocacy

By Jeff Nolan on February 5, 2012

I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could […]

Posted in Business | Tagged advertising, esurance, Social Media, trust

Three simple principles of cloud trust

Three simple principles of cloud trust

By Michael Krigsman on September 27, 2011

In the last few days, both Facebook and OnStar have come under attack for tracking users who have logged out (Facebook) or unsubscribed (OnStar). Related Posts Facebook and OnStar face similar privacy accusations Facebook denies privacy accusations, shows ‘big brother paternalism’ Both companies have denied wrongdoing: Facebook claims no problem because it tracks only to […]

Posted in Trends & Concepts | Tagged Cloud Computing, Facebook, OnStar, Privacy, trust

The Path to Co-Creating a Social Business: The Early Adoption Phase

The Path to Co-Creating a Social Business: The Early Adoption Phase

By Dion Hinchcliffe on August 21, 2011

The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time […]

Posted in Business, Featured Posts | Tagged adoption, best practices, Blog Post, CIO, CMO, Community, community management, Culture, early adoption, Enterprise 2.0, Intranet, list, maturity, participation, patterns, peer production, social business, Social Media, strategy, technographics, trust

Knowledge Sharing - The "New" Power in the Enterprise

Knowledge Sharing – The "New" Power in the Enterprise

By Michael Fauscette on April 6, 2011

I grew up with the concept that knowledge is power and that hoarding knowledge could lead to a strong power base in an organization. That’s not an unusual view from the recent past and fits a hierarchical structure inside a…

Posted in Business, Featured Posts | Tagged Culture, e2.0, knowledge, share, social collaboration, Social Media, trust, Web 2.0 | 1 Response

Dealing with Online Profiles

Dealing with Online Profiles

By Michael Fauscette on January 28, 2011

Sometimes I feel like I’m having a profile crisis, or maybe that’s a profile anxiety attack. I mean, how many profiles do I have online, how up to date are they and how can I possibly keep track of them…

Posted in Featured Posts, Technology / Software | Tagged Facebook, Facebook Connect, Facebook Platform, Identity, Online identity, open standards, openid, OpenID Foundation, profile, Single sign-on, trust

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