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tweetstream

Twitter Drafting – Marketing in the Tweetstream

Twitter Drafting – Marketing in the Tweetstream

By Merv Adrian on February 2, 2011

Racing fans – cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy practitioners who use the spend of others to multiply their own impact in public consciousness. In recent months, I’ve noticed a growing use of twitter […]

Posted in Business | Tagged hashtag, Industry Trends, Instagram, marketing, social networking, tweetstream, Twitter

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