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Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

The Future of Selling

The Future of Selling

By Michael Fauscette on January 30, 2014

For the past couple of years I’ve focused more on marketing and customer service than on sales, but last Fall, Salesforce asked me to put together a presentation on the future of sales for Dreamforce. Just like the other 2 functions, sales is also feeling the pressure of change driven by the 3rd platform technologies […]

Posted in Business, Featured Posts | Tagged analytics, CRM, Customer, CX, experience, marketing, sales, SCRM, socbiz, Social, socialytics, value | 2 Responses

Cloud Applications, Packaging for Simplicity and Value

Cloud Applications, Packaging for Simplicity and Value

By Michael Fauscette on August 12, 2013

A Salesforce.com announcement today on product packaging got me thinking about the way cloud vendors package and sell products. Actually I guess a better way to say that would be, I’m thinking about how customers want to consume cloud apps. The way we think about apps is in general, colored by a lot of legacy […]

Posted in Featured Posts, Technology / Software | Tagged applications, apps, bundle, Cloud, Customer, CX, sales, salesforce.com, service, SFDC, Technology / Software, value

Real Business Transformation

Real Business Transformation

By Michael Fauscette on April 27, 2012

I managed a few minutes out of my schedule last week to stop by the Yammer Tour event in San Francisco. I was in San Francisco doing a keynote for sugarCRM’s user event and luckily the events overlapped. As I…

Posted in Featured Posts, Technology / Software | Tagged case studies, collaboration, innovation, ROI, socbiz, value, yammer

Research Report: Constellation’s Research Outlook For 2011

Research Report: Constellation’s Research Outlook For 2011

By R "Ray" Wang on January 4, 2011

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation. Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to […]

Posted in Business, Featured Posts, Technology / Software | Tagged 2011, 2011 Predictions, analytics, android, appliance market, Apps Strategy, B2B, B2B E-commerce, B2B market strategy, B2C, B2C E-commerce, best practices, bill of rights, BPO, brand monitoring, Business 2.0, business drivers, business intelligence, business process optimization, business process outsourcing, business requirements, business strategy, business technology, business value, CEO, CFO, CIO, Cloud, Cloud Computing, cloud integration, Cloud options, cloud security, Cloud Wars, CMO, collaboration software, Constellation Research, Consumer Tech, contract negotiations, contract strategy, Convergence, cost reduction, CRM, CTO, custom apps, custom development, DaaS, Data deluge, data integration, data quality, data stewardship, disruptive, disruptive technologies, Disruptive technology, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise collaboration, enterprise software, Enterprise Software Licensee Bill of Rights, enterprise strategy, erp, Facebook, future of business, Gov 2.0, gov20, Government Contracting, govtech, hybrid, hybrid deployments, ibm, information management, information management matrix, innovation, innovation insights, Internet of Things, IT budgets, IT services firms, IT Strategy, last mile solutions, Legacy Optimization, lessons learned, license fees, license management, license parking, license policy, license returns, line of business, maintenance, maintenance fees, management strategy, market strategy, marketing, microsoft, next gen, next gen apps, next gen cio, next gen CIO’s, next gen enterprise, next gen IT leaders, next generation, Next generation apps, NextGen, oracle, p2p, PaaS, pace of change, pace of technology adoption, packaged apps, Point of view, Private Cloud, Private Clouds, procurement, R “Ray” Wang;, relationship managmeent, relationships, Research Report, rwang0, SaaS, SaaS Bill of Rights, SaaS escrow, SaaS Integration, SaaS offensive, SaaS strategies, sales strategies, salesforce.com, sap, service economy, services based industries, social business, Social Business Software, social campaign tracking, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, Social Media, social media monitoring, social service, social support, social support insights, social technologies, software appliances, software as a service, software bill of rights, software contract reviews, Software Ecosystems, software escrow, software licensing, software licesing and pricing, software maintenance, software ownership, software ownership lifecycle, software pricing, software revenue recognition rules, software trends, Software Vendors, Sourcing, stack wars, subscription pricing, subscription revenues, technology adoption, technology budgets, technology partnerships, technology platforms, third party maintenancce, Third Party Maintenance, trends, two-tier ERP, Unified Communications, upgrades, usability, use cases, used software, user strategy, value, vendor strategy, vmforce, VMware, Web 2.0

Getting Value from Your Social Projects?

Getting Value from Your Social Projects?

By Michael Fauscette on November 27, 2010

According to the latest IDC Social Business survey approximately 41% of businesses surveyed have already implemented an enterprise social software solution. In a market (social platforms) that is growing ~38% CAGR over the next 5 years, quite a few of…

Posted in Business, Featured Posts | Tagged e2.0, ROI, SCRM, Social, social business, Social Media, value, Web 2.0 | 1 Response

Monday’s Musings: Decoupling Support From Maintenance - What Apps Vendors Can Learn From Microsoft Dynamics

Monday’s Musings: Decoupling Support From Maintenance – What Apps Vendors Can Learn From Microsoft Dynamics

By R "Ray" Wang on March 8, 2010

Who Says Support Has To Be Bundled With Maintenance?
About a decade back, vendors would offer support and maintenance as two separate line items on their contracts.  Support would run about 5 to 10% the license fee and so would maintenance.  Keep in mind, average support and maintenance fees were under 15% back then.  Here’s a […]

Posted in Featured Posts, Technology / Software | Tagged 3PM, 3rd party maintenance, Apps Strategy, choice, contract negotiations, contract strategy, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, erp, maintenance, maintenance fees, Maintenance Hike, Microsoft Dynamics, Microsoft Dynamics AX, Microsoft Dynamics Convergence, MIcrosoft Dynamics CRM, MIcrosoft Dynamics ERP, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL, predictability, software as a service, Software Ecosystems, software escrow, software licensing, software licesing and pricing, software maintenance, software ownership lifecycle, software pricing, support, Technical support, value | 2 Responses

How Cloud Commoditization Will Transform Enterprise Computing

How Cloud Commoditization Will Transform Enterprise Computing

By Dion Hinchcliffe on December 23, 2009

The announcement last week of Amazon’s new EC2 Spot Instances was more than just another move considerably ahead of the rest of the industry by that forward-looking cloud computing leader. Spot Instances also heralds the beginnings of a real trading…

Posted in Featured Posts, Trends & Concepts | Tagged agility, Amazon, Business, Cloud Computing, enterprise, Enterprise Computing, Industry Trends, innovation, spot market, tco, Technology / Software, value | 1 Response

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