Vendor Relationship Management
Customer Ownership: Relationship? Conversation? Simply Put. SCRM is not VRM. Simple Being the Operative Principle
By Paul Greenberg on April 17, 2010
This is meant to be a simple post. Flat out, I want to say that there is a difference between “ the customer’s control of the conversation” and “customer’s owning the relationship.” Because there is a discussion that I see looming on the “ownership of the relationship” I’d like to clarify my thinking at the […]
By Paul Greenberg on December 7, 2009
We’re heading into that inevitable year end, “let’s forecast the next year so that we can all be proven ridiculously wrong” state that we pundit types all end up in. That’s only one level less than…
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