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Research Report: The 18 Use Cases of Social CRM – The New Rules of Relationship Management

By R "Ray" Wang on March 5, 2010

Analyzing The Demand For Use Cases In Social CRM

Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, […]

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