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The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

By Jason M. Lemkin on January 13, 2015

We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR.  A bit, but not as much. The reason is while I […]

Posted in Business, Featured Posts | Tagged dropbox, echosign, Entrepreneurship, Getting to Initial Traction, Google Drive, product, SaaS, SaaStr, startups, viral app, viral coefficient, Viral marketing

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