• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

Vitrue

Social Market Consolidation - It's Here

Social Market Consolidation – It’s Here

By Chris Selland on May 29, 2012

In case you haven’t been paying attention, the Social Media/Marketing marketspace is starting to consolidate – rapidly. What’s driving this consolidation is M&A activity by the large cap market leaders, most notably Salesforce.com who is apparently about to purchase Buddy Media for more than $800M. This follows Oracle’s just-announced $300M acquisition of Vitrue. Salesforce started […]

Posted in Featured Posts, Technology / Software, Trends & Concepts | Tagged Buddy Media, consolidation, M&A, oracle, Radian6, salesforce.com, Social Media, Vitrue

Engagement != Experience != Relationship — You Know That, Right?

Engagement != Experience != Relationship — You Know That, Right?

By Esteban Kolsky on May 23, 2012

Oracle announced the acquisition of Vitrue this morning.  Did they need that?  Let me put it this way… if I say “Databases” you probably think Oracle… If I say “Marketing” there may be a lot of companies that come to mind before Oracle, if at all.  It will be added to their cloud offerings, joining […]

Posted in Business, Featured Posts | Tagged engagement, Larry Ellison, oracle, RightNow Technologies, Taleo, Vitrue

feed mail facebook twitter linkedin

EI Tweets

My Tweets

Popular Posts

  • 2021 Roundup Of AI And Machine Learning Market Forecasts Show Strong Growth
  • Process Engine + Social Media -> Thingamy & ESME
  • Software: Maintenance Revenue: High Margin or High Risk?
  • Google’s Woes and the Right to Be Pixilated
  • Getting chatbot fatigue? Then upgrade to digital associates...
  • A Conversation with Andrew McAfee
  • The Marginal Cost of Software
  • There Are No Stars On A Failed Project!

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos