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Paid, Earned and Owned Are Dead

Paid, Earned and Owned Are Dead

By Maggie Fox on July 22, 2012

It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It’s a great report that identifies and speaks to a trend […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, Social Media Fundamentals, Social Media Public Relations, Whitepaper

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