Proximity Marketing
Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]
The Real Problem With Mobile WiFi: Terrible UX
Stacey Higginbotham with GigaOm wonders why WiFi doesn’t relieve some of the congestion on the mobile networks. Apparently an AT&T executive says it’s like this: The executive noted that AT&T didn’t see Wi-Fi helping the nation’s No. 2 carrier offset congestion because in most cases people don’t use Wi-Fi unless they are sitting still in […]
The Chaos of BYOW (Bring Your Own Wi-Fi)
It all started as an innocent joke: Robert Scoble was sitting in the front row @ Apple’s WWDC conference while I was following the tweetstream from home. Little did we know out joke would soon turn serious, as Steve Job’s keynote demo crashed…
