Dreamforce 2012: Dream a Little Dream of (with) Me: Part 1
Dreamforce 2012, a.k.a. Dreamforce X, the annual nodal point and Hollywood(like) bash run by salesforce.com was bigger and better this year than ever. Thing is, that isn’t just a comment on its coolness – though it was that, without any doubt at all. W…
Zen and the Art of Product Management
Here’s Chapter’s 1-3 of Storming the Castle. Chapter 3 is Zen and the Art of Product Management (text only is below). Enjoy! Feedback is most welcome. Download Storming_the_Castle We’re this far into our GTM planning to take our most prized…
The SaaS applications wiki – open for business
Over on AccountingWEB’s forums (you need an AWEB account to log in, but it’s free) there have been some heavy exchanges discussing the barriers to adoption of Cloud solutions by accountants in practice in the UK. I found it interesting, but sadly the dialogue has been too vendor driven, with plenty of verbiage from the […]
Does a picture paint a thousand words?
I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right. To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your […]
Why is Wikipedia anti small business? “Get Better PR”
I like Wikipedia a lot. But it infuriates me than while major incumbents in any sector are “notable” enough to be worthy of an entry, small firms, or new ideas, are not. Its bizarre that while RedMonk is cited repeatedly in the knowledge base, when people have tried to create an entry for us it […]
